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While it is easy to get started with a website nowadays, it is perhaps not as easy to learn how to get started writing content. Today I will explain with an easy plan how to write awesome content for your website.
Have A Topic In Mind
Before you can write anything anywhere in the world, you need to figure out what you want to write about. This should be fairly easy when you got a website with a certain niche in mind. Your mindset should be focussed on that hobby or passion you have and so it should be easier to find a topic to write about.
Nevertheless, writers-block is a common problem among us content producers. While we got 100’s of possible ideas of what we could write about, we do not find the motivation to actually write those topics or we find them too silly to start even about today. Other times we just do not feel in the mood to write at all.
What I do when I do not have the right feeling to write is to go for a little walk. Usually a walk gives me rejuvenation and energy to write onward.
Do Some Research
With a topic in mind, I tend to do some research with every type of topic, even if its not about a review. Reviews ofcourse require a lot (more) of research then the average article.
Simply put – a normal article I would know a lot about because the niche is my passion and thus I know most, if not all about it. It will be easier to write about it. I do still checkup what others say about X topic, however.
With a review I do a lot of research. I check up what others have said about the product in reviews, I check what customers feel about a product. I check up possible problems of a product. Every aspect of a product I need to research before I can start writing.
After having a basic idea of what I am going to write about, I do keyword research. I like to choose a keyword that gives me enough chance to rank for, while giving me a fair amount of audience when I manage to rank for the chosen keywords.
This technique is called ranking for Long-Tail-Keywords and it is a proven technique for all succesful online entrepreneurs. For all my keyword research I use a tool called Jaaxy(link). Jaaxy makes keyword research and generating new ideas for content topics really super easy.
You know what, why don’t you see it for yourself. You can try it out below for free!
Make A Writing Plan
I finally got my topic sorted, my research done. I even got keyword research done. Now it is time to make a writing plan. I use a template for my basic outline of content. It looks something like this:
- Main Topic
- Support 1
- Support 2
- Support 3
First I need to introduce the reader to my content, which is done in introduction. At 2 I introduce my product or my main topic. What follows are the supports of the main topic.
If that was a review of a product, I would support the review with all the features and what it will entail for the customer buying the product.
If that was a general topic of interest or a guide, I would describe all the steps that make it work or explain why they should consider main topic as an option.
In my conclusion I can explain once more as in a summary what they just have learned or I can finish the post off with a strong Call To Action (CTA).
Write Out Content
Now comes the big part, writing out the content. If you have a lot of ideas you want to write out quickly, you are best to write them down in telegram style below each header.
The way I do this is by using the above writing plan and already naming each of the supports by what at that point would make sense. Below each of them I write down the initial ideas of what I want to write down in those.
As soon as that is on paper, I am sure that I won’t forget anything between writing moments. Now I am truly ready to start writing out the content for each of the headers.
It is very good possible that you want to change something underway. Something you might previously thought to be a great support item, becomes not so supportive but gets replaced with something you just came up with. That’s how it goes with writing – just keep on going with the flow and get it written down.
At some point you feel that you have written everything out what you wanted to write. Good. Get away from the PC for a moment (oh and do save your drafts!) and get a drink or a walk.
Did you get back yet? Good, then re-read your content and see if you can add anything else to it. Made any mistakes? Check your research material. Anything you have forgotten to include? Write it down. Fill up your wordcount.
Finish Off & Publish
Bravo! You did it! You wrote everything down and now you are ready to publish your content! Well, not quite yet. Now is a good moment to check for spelling and grammatical mistakes. WordPress (but also SiteContent through Wealthy Affiliate) comes with a free spelling checker.
Alternatively you could install Grammarly and get spelling and grammatical checking while you are writing your content.
Ready to publish? Not yet!
Now is the time to check for three more things:
- Is it easy to understand for your audience?
- Headers, headers, headers
- Call To Action
Write For Your Audience
When you defined your niche, you also defined your audience. Always make sure that the posts you write are also targeted to your audience. The tone of voice and the way you describe things have to be understandable for your targeted audience.
When your audience is kids, you will try to explain things super easy. When your audience is veterans, this might be different, but it also depends on your topic or niche.
Headers and Other Layout
Before you publish your new post, I would check out if you can put more spacing in your text. Don’t make paragraph’s much longer than 3-4 lines of text. Make headers everywhere, actively use h3 and h4. H1 you don’t need, because your title is an h1. You can emphasize certain important pieces of information using the bold, italic and underline buttons.
Also make use of lists (unnumbered or numbered) and lines to seperate content. There is a lot one can do with design and layout and it can really help the readability of your content.
Don’t forget either to add some image to your content. Have an image start in the above-the-fold content to attract your audience to checking out the rest of the picture and having to scroll down to reveal more of your content.
Play actively with all the elements available to you to attract your audience to read more.
Call To Action
Your end goal of your article should be to engage your audience with your content throught he Call To Action (CTA). A Call To Action isn’t limited to trying to sell something to your audience.
You can also make your audience engage with your content when you ask them to subscribe to your newsletter or asking them to leave a comment on your post.
Publish Your Content
Finally, you completed writing your article and applying the finishing touches. Now it is time to press publish. Unless you wrote your content in advance and schedule the post for a future moment of publishing.
Now that you have learned how to find a topic, do your research, get a plan to write out your content and then actually write your excellent content to publish it is time that you start your a website of your own.
How To Get Started Online is part of my beginner series:
- How To Get Started Online
- How To Find A Niche For A Business?
- How To Choose The Right Domain Name For A Business?
- How To Host Your Website?
- How To Write Awesome Content For Your Website
I am part of a university called Wealthy Affiliate, where we teach potential entrepreneurs how to start working for themselves and becoming their own online boss.
I suggest you get started right now!