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People who are thinking of buying a product, will go on the internet and search for a review of a product. Ideally the review answers all the questions that a buyer is stuck with. It is essential to write a good product review if you want to convert readers into buyers.
A potential buyer often goes online to check out reviews or comparisons on the product they are wanting to buy. They are still in the process of making a decision between a bunch of similar products and hence need to find reviews that give the answers to what they were looking for quickly. A good review is a review that explains all the features of a product, including the good and bad sides of a product. When you manage to answer the questions of the buyer quickly and well enough, they might be clicking on your links to buy it.
Find A Product
First of all you need to determine what product you want to promote. Is it a product you already use at home that you want to share with the world? Is it something you are planning to use yourself or is it something that has been reviewed by others as being a very good solution to a certain problem within your niche?
There are many reasons why one should buy this or that product. Usually it is about finding a solution to a common problem within the niche. The product in question will solve partly or entirely the problem or will at least make the visitor’s life better.
As I find examples always better than trying to talk about it in a global matter, let’s go into a niche and find an example product to promote.
Say, you are in the dog pet care niche. What products would you possibly want to promote. Perhaps you got a dog or two even. Most likely you got loads of experience with all sorts of products for your dog(s).
Dog owners use:
- poo bags
- poo scoops
- tennis balls & other toys for play
- dog food
- dog treats
- reflexing material, lights & jackets
- different types of lines, leaches, harnesses
As you can see there is a see of possibilities. Plenty of product categories to find a good product for to promote. Now you can go on Google and find some affiliate programs for one of the products.
Find An Affiliate Program
If you haven’t figure out yet what to promote, you could first look into what affiliate programs there are out there. When you go on the website of one of these affiliate programs, you might find the product you want to write about there.
A great example is Amazon. Amazon is one of the biggest web stores for all sorts of products, from groceries to books to movies to garden equipment. Everything is out there or at the very least a lot. You will find out that Amazon has most likely at least one of the products for your niche, at least in most cases.
Amazon also has an affiliate partnership for affiliate associates. You can become a member of their affiliate program and start promoting products for their stores.
When you have figured out what product to promote, it can be anyway a good idea to check out which affiliate program is best to use for your promotional article. It could be that you want to do research on what customers say about this store or that product. Amazon has a great way of checking out what others say about the product.
In the same time it can be smart to check whether the affiliate program you want to promote is still actively paying out or whether customers do have a good feeling about the shop.
There are really a lot of affiliate programs. Don’t only think about Amazon, but also about EBay, Walmart and really many stores out there.
To continue from my example in my paragraph about Finding a product, let’s look at an example with finding an affiliate program.
Let’s take dog harnesses as example: you type in dog harnesses affiliate programs:
Okay, perhaps those programs that I found are not directly related to dog harnesses, but most of them do at least sell dog harnesses and do offer an affiliate program to promote the products and earn a commission.
That’s how simple and easy this is. The real big job is to create a review. An even bigger job is to create a review that converts to sales.
Do A Big Deal of Research
It is really key to do a lot of research for and about the product. If you happen to own the product than you have a lot of own product experience to relate to, but when it is a product you do not own, you have to rely on a lot of online research for your base of information.
You Ideally Want To Know:
- All Features
- Positive experiences
- Negative experiences
- Frequently Asked Questions (& answers)
It probably starts with Google or the Affiliate Program website where you found the product in the first place. The selling site can at the very least show you all the features of the product. It usually has a bunch of images material you can use as well. Product selling places are usually not that great at showing the cons of a product, so that part you have to research yourself.
You can either find reviews written by others or simply product experience comments by different buyers on product (comparison) websites. On Amazon this part is pretty easy as the reviews of a product are given by most if not all products.
I have however come across products that had barely any review, so what would you do then? Well you can of course Google for something like “product name problems” and find out if anyone in the world has experienced problems with the product.
You can use variations to the word problems as well as variations to the product name. Often products have a serial number of some sort that are country specific, so removing the number can suddenly open up for more reviews and opinions.
Another option is to actually buy the product yourself, so that you can create the product experiences yourself. The second reason for buying the product yourself, is that you can create quality images of a larger size of it without having legal issues.
Once you have done enough research it is time to write the review.
Write A Good Product Review
Writing a review is one thing, but writing a good review is about writing something that will convert readers into buyers.
The first step in writing a good product review is to put structure into your review. The best way is to create a template for your review that you can use over and over again, so that all your product reviews will turn out to be in a similar structure.
Here is the template what I generally use for my product reviews:
- Product summary
- product name
- product price (not always allowed to show this)
- Score or ranking
- top features
- where to buy
- Audience for product
- Product features
- can be many
- Pros and Cons
- Final opinion or conclusion
- CTA / Where to buy
Within the introduction you can write an inviting story towards your product. I usually use my introduction as well for the preview of my articles. A part of my introduction is also used in the SEO description.
Within your introduction you really need to invite your reader into a problem that they might be experiencing. You then tell that the product is your solution to the problem.
In the product summary you will be able to give a quick overview of what features are great with the product. You can also use a plugin to show the most prominent details about the product, including the pros and cons and the where to buy link.
Within the paragraph about the audience, you can once again and even more clearly write what sort of audience should use this product and what to expect of it.
(Key) Product Features
A whole own section I spend time describing every feature of the product. You can go as detailed as possible on this or keep it a bit more of a general story. If you go very general here, then make sure you put more effort in the next section.
Pros and Cons
Pros and Cons are often skimmed towards when people skim a product review. Within the pros and cons or advantages and disadvantages you should really explain the big pros and perhaps big cons of a product.
It perhaps sounds like a bad idea to mention any cons, but when a product has absolutely no cons, more analytic people will perhaps not feel that you are telling the truth and go away. Mentioning too many cons can of course have a negative effect.
Image and Video Material
It is very important to include enough image material within your content. It can be very effective to include a video of the usage of the product (or something like cleaning the product if that would be a problem to explain otherwise). The best would be to use your own video material, because it will also promote your video material and vice versa, but linking other people’s video’s can also be effective to give your review extra authority.
You close your review with a conclusion or your final verdict on the product. After the conclusion you should include a summary of what you have been talking about. There are always people skimming reviews for this paragraph so that they can figure out quickly whether the product is something for them. Some people use the summary to see whether they want to bother to read the entire article or not.
Scoring / Rank
You could close off with the final scoring of your product, although you can also tie this into your final verdict.
Call To Action (CTA)
The last sentence of your review should be your call to action (CTA) telling the visitor where to BUY the product. It may sound crazy, but you need to tell your customer / visitor where to get it. A clickable link as CTA to where you can buy the product is the best way to ensure a sale.
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