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Having a website is just one thing, but actually filling the website with quality content is a totally different story. In this tutorial I am going to show you how to find what to write about and who you are writing it for.
Write For Your Audience
Remember when I talked about finding a niche for your business? In that chapter I also talked about defining your audience.
It is extremely important that you are writing for your audience. Sure, you can do some keyword research and find some great keywords you possibly could rank for. Top one priority is though to write for your audience.
The search engine isn’t going to bring that sale. The search engine isn’t either going to give you valuable comments and feedback. You are not going to be an expert or authority in your niche, without the actual visitor recognizing your expertise in something.
Expertise or authority is to be earned and to worked hard for. You have to show over a longer amount of time how much you know about the niche. Even if you have no knowledge at all about the niche, you have to be willing to invest time and energy to acquire this knowledge.
Find Your Audience
First of all, it would be a good idea to find your audience and meet up with them. In a normal brick and mortar business, you would try to call or meet up with potential customers and talk with them. You check out their potential problems they are experiencing and are going to offer them your solution to their problem.
In the online world it is no different. Perhaps you do not need to physically show up to a person or business, but there are still ways to find your audience and talk with them.
You could find your audience through social media and special niche related groups in social media. You can discuss or read their questions and give answers to them.
Another place is through Question and Answer boards such as Quora and Yahoo Answers (but there are many others). The principle is the same, people ask questions and get them answered.
I suggested this as well in my previous post about how to acquire new potential readers to your site. You can reply and help others and refer them to your content on your site.
But today I want you to look at all these places and get ideas of what people are struggling with. These questions are the basis of content for your website. Based upon their questions you could create stories on your website about people experiencing certain problems with that product or this particular thing within the niche.
The content will then also answer their question and show a solution to it. Let’s not go into writing just yet, but first just get ideas.
Another place to check are your direct opponents or competitors. Websites with similar content and in the exact or similar niche and market. You shouldn’t directly copy their content, but you can definitely take a look at how they are doing things and which questions they are answering.
It is always about demand and supply, even in the online world.
Look For Products and Affiliate Programs
As long as you don’t have content yet on your site, or your site has very little traffic, it isn’t all that much point to promote affiliate programs or affiliate products yet. The reason I mention them anyway, is that you can get a good idea of what is actually available to you for your niche.
I will cover affiliate programs in a separate chapter, but let me mention the following about them:
Affiliate programs and products can help you in getting ideas what to write about
Even though you shouldn’t be working on the actual promotion of products yet, you can definitely start writing reviews about products and services within your niche. You can even link to them, without using an affiliate link.
Another way to get ideas from affiliate programs or products is by looking at the common questions section of these programs or products.
To put things into perspective, I will give you an example. Say, your niche is “healthy dogs” and you want to affiliate with Amazon (one of the biggest Affiliate Programs out there).
You then go to Amazon and check out products to keep a dog healthy. Perhaps some dog food or some training equipment.
Here I found outdoor agility training equipment. I put a square around the things that can help you search for content that is related to this.
First of all you see the name or title of the product. You could look for topics related to the keywords that the seller used for his product title. I will come back to that in just a moment.
You can also look at the experience of people with this product. You see reviews and answered questions. This is an excellent place to find some potential problems that people are experiencing with the product or with dog training in general. You will figure out quickly enough if the product you selected is a good or a bad product.
When you found a bad product, you can figure out quickly whether someone has a better experience with a related product by another manufacturer. Plenty of options here.
Let me go back to finding articles related to the keywords used in the title. These keywords could be the base of keyword research for articles in a certain direction. Apparently Dog Outdoor Games or Agility Exercise Training (Equipment) are very popular terms. It is just a matter of applying some techniques to find even more ideas to write about.
Google Alphabet Search Trick
You can find out what you want to write about through a nice trick within Google. Since some years Google will suggest you what you are searching for. This was something they implemented to make it easier for a searcher to find what they are looking for. The most searched phrases are suggested after each word typed.
The results are refreshed each time you type a letter. You could for example write:
“dog agility exercise training ” and then write the letter ‘a’:
“dog agility exercise training a” will give you all that Google can come up with for “dog agility exercise training”, followed by words or sentences that start with ‘a’.
As such I can come up with the following keywords:
- dog agility exercise training at home
- dog agility courses Auckland (suppose there are dedicated courses there perhaps?)
- dog agility alphabet drills
- dog agility acceleration drills
Not typing the ‘a’ gave me also some interesting results:
- dog agility exercises for beginners
- dog agility drills
- dog agility drills to help the handler
- dog agility drills with 3 jumps
- dog agility foundation exercises
When you are done with the ‘a’, you continue with removing the ‘a’ and typing a ‘b’
- dog agility box drills
- basic dog agility exercises
‘c’ gave me:
- dog agility courses
- dog agility cone drills
- dog agility front cross exercises
You probably see where this is heading. This particular technique gives you easily a 100 articles based upon one topic. Some of them will be double, but fair enough, got 99 others for it.
When you are done with the alphabet, there is always the option to place the ‘a’ or b on a different place in the sentence, to get even more suggestions based on the new sentence.
Dog agility is just one example. I got to it through looking at Amazon. There are many ways to get to a lot of content. You do not need to actively promote the product, but you can use these websites where a lot of potential products are linked and a lot of experiences are shared.
When you do get traffic to your site, it will be easy to promote these products from the posts you already wrote for them.
While you got your topic and know what your audience is looking for you can basically write down your content. It is really the most important to answer the demand of your audience with your content and solutions.
Nevertheless it doesn’t hurt to do keyword research before you start writing your content. I do keyword research also to get even more ideas on content. When I type one of the phrases that I found through Google Alphabet search, I check my Keyword Tool Jaaxy to get an idea how people are searching for this content.
The keyword tool gives me the exact search phrases used by people searching on search engines. I can tell from the popularity and competition that it might be a good or bad article. Searching for keywords in the tool also gives me often a range of different or related search terms.
These related search terms often give me plenty of extra ideas to write about. Therefore, I save these keyword phrases for later use.
Doing keyword research also helps you to form proper titles and content, so that you make a good chance at ranking for the content in the search engines. Note that there is no such thing as a guarantee to rank, but it certainly helps to go in the right direction.
When people find your content, you are able to help more people in your audience with your awesome content.
Want to learn more about doing keyword research? read my review of the Jaaxy Keyword Tool here