Perhaps you have heard about the term SEO. It isn’t too difficult in theory, but the practice side of things can be a bit harder. Here is an introduction to what on page SEO is all about.
What is SEO?
SEO stands for Search Engine Optimization and is the process of optimizing your articles and website content for the search engines. Ideally you should always write your content for your audience and not for the search engines.
Nevertheless can keeping search engines in mind while writing for your audience, be a real deal-breaker when trying to achieve organic search traffic to your site.
When your website appears on the first page of a search engine, you will naturally gain more traffic than when your page ends up on the 20th page of the search results. So when your site is optimized for search engines, you have a higher chance that your content will be ranked on the first page of the search results.
Twenty years ago, ranking in a search engine was based upon your meta tags:
- meta keywords
- meta description.
These two tags have nowadays become (nearly) obsolete. Search engines are now much more interested in content that humans are interested in. So you will need to do much more than ever before to optimize your content for the search engines.
Your content needs to be engaging, you need to invite the visitor to engage with your content, to take part in discussions. The content has to be interesting for your visitors and you have to use keywords spread out through your content in a natural way for it to rank in the search engines.
What Are Keywords?
While we had keywords in the time of meta tags for search engines, we nowadays do not mean the same thing anymore. A keyword for a search engine is simply the search term that your potential audience searches with on the search engines.
When you type into Google “An Introduction To SEO”, you typed a keyword.
As you can see, keywords are no longer bound to one word, but a whole string or search term can become a keyword. This keyword is used in the right way on these websites that you will find on the search results page.
By writing articles upon these phrases, your website and your article will be the one they could see first when they type in those search phrases.
You can do keyword research via your favourite search engine, such as Google, by typing in different phrases and seeing what the result will be. I prefer to use a special developed keyword tool that can help you find keywords that nobody is ranking for. My #1 recommended Keyword Tool is Jaaxy.
Implementing On Page SEO
Your website will not straight away rank on page 1 of Google after writing your first article and implementing the on page SEO rules. You will have to write a lot of articles and build your site up before that happens.
The more you write with SEO implemented in your articles, the better your ranking will be. On top of that you need to engage with your visitors. Google rates that very high when content is engaging with visitors. The better your engagement with the visitors will be, the better your ranking in the search results for the chosen keywords will be and the more visitors you will attract.
When you start to get visitors to your site it will be interesting to start making money on your website.
How To Do On Page SEO?
All this and more can be learned. A lot of information can be found online, but not everything is correct information. As a matter of fact, a lot of information is wrong and often you will find you need to pay to get some incorrect info. There is also a lot of techniques that perhaps offer a quick result, but right afterwards a ban from Google, because not every technique is an allowed technique. On this website you will learn a lot more about it.
I myself use a platform to learn about making money online. It is called Wealthy Affiliate and it is basically a community with like-minded people interested in starting an online business. The like-minded people (more than 500.000) are available to help you out whenever you need it. If you ask a question, within the next 5 minutes you will receive an answer. A super effective way to start a business.
The platform comes with a bunch of courses about different types of topics in the online marketing niche. It is really THE place to go if you want to start for yourself and be your own online boss. So, check it out.